There are a lot of side hustles out there, many of which don’t require you to leave the house. That doesn’t mean boredom and burnout aren’t factors when working from home, though. A lot of work from home gigs can get pretty dull and monotonous. If you’re looking for an interesting challenge, here’s one for ya: manage social media accounts for clients. Most of us already spend lots of time on social media anyway; why not make money in the process?
Managing and updating the Facebook, Twitter, and Instagram pages of businesses are some of the more enjoyable and rewarding jobs you can do from home. And since your clients will always be different, the job will rarely get boring. I’ve handled all sorts of clients, including tutoring centers, charitable foundations, a veterinary clinic, a virtual reality headset maker, and even a housewife who sold pastries from her home kitchen. Each one had unique requirements, and that made for a pretty interesting job.
While it’s true that a lot of brand-spanking new social media agencies have popped up in recent years, there are still a lot of opportunities for freelance social media managers. And there’s a simple, even funny, reason for this: even if digital marketing has gone mainstream, a website or a social media page are usually at the bottom of a business owner’s concerns. This is especially true for small or medium sized enterprises. The bigger companies will have dedicated digital marketing teams, or are willing to hire large agencies. But the smaller businesses might not. And that’s where you should focus your attention.
Check out this article on Entrepreneur. It gives lots of advice to business owners about starting a social media campaign. But the following passage, in particular, caught my attention:
By now, you’re wondering how you can possibly devote the time necessary to launch a social media campaign effectively. The answer may be that you can’t. Resist the temptation to enlist your tech-savvy teenage nephew or your already-swamped secretary and instead hire a professional. Look for an applicant with a technological background, writing skills, marketing experience and entrepreneurial vision to take your startup’s social media to the next level.
There are a lot of companies and professionals out there looking for people to help them establish their social media presence. Who knows? That person could be you! If you’re into social media business ideas, or have social media ideas for business, I’ll be giving you some tips and tricks to get your social media side hustle off the ground. Let’s do this!
What Does the Job Entail?
Short answer: whatever the client needs, as far as social media goes. More detailed answer: you will be in charge of posting updates on the social media pages of your clients. This might include making regular announcements regarding new promotions, services, or products. Or it could involve you posting fresh content to keep the brand’s audience engaged, and the brand top of mind. It could even include responding to customer inquiries or complaints, but customer service is an entirely different line of work, and you should charge more for that.
When a client approaches you (or vice-versa) about managing their social media pages, the first thing you need to do is ask what their requirements are. Knowing what the client needs will allow you to tailor your services to their specific requirements – and allow you to charge accordingly, to boot.
A Few Reminders About Working in Social Media
Coming up with social media website ideas is a fun way to make money. But this type of work will require more out of you than other side hustles. Here are a few things you should keep in mind before looking for clients.
You Gotta Think on Your Feet
Social media lets companies respond to trends and developments more quickly. That means the brand’s social media manager (that would be you) needs to be on their toes at all times. If a new trend, whether its a meme, or a way of promoting products, comes up, you need to be agile enough to immediately adopt the brand to suit those trends.
Graphic Design Skills Will be an Advantage
Managing a social media page isn’t just about writing status updates or answering other people’s posts. The job might entail the creation of memes, infographics, and other materials. And to be able to do that, it would be helpful if you have some graphic design skills. Don’t worry, you don’t need to have next-level skills. All you have to do is know how to make simple graphic assets to be able to work as a social media manager.
And if the client requires a lot of graphics, you could even partner with a graphic designer. The designer designs, while you manage and handle the copywriting. In fact, delegating tasks will allow you to take on more clients… and at some point, you could even turn your little side hustle into a full-blown social media marketing agency!
Video Editing Will Also be an Advantage
The same information in the previous item applies here. Some clients will want video content in addition to written and graphic materials. You don’t need super-expensive equipment to start. Most phone cameras now can shoot in HD, and most laptops are capable of doing basic video editing.
And, again, if the client wants more content, you can consider partnering with production people. Partnering with creatives is always a good thing to do, since it grows your network and opens up the possibility of more projects!
This is perhaps the most important advice of all. You need to be able to create fun, entertaining, and compelling content for your audience. Simply put, that means you have to be creative. Remember: there are hundreds, maybe thousands, of competing brands on social media. The materials you produce for your clients have to help them stand out and be recognized. And the way to do that is by creating memorable content.